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Trademark
video
1975, 9min. ½ inch pack holder
Camera: Jom Tob Azulay
Synopsis
The author sews the sole of the foot together with a needle threaded with black thread. The inscription “MADE IN BRASIL” is embroidered.
The work intends to materialize the idea of reification of the person, a characteristic fact of society in the present historical moment. Objectification implies belonging. Belonging, however, also transcends objectification by virtue of the deep and unbreakable connection with the motherland. The trademark may resemble the “iron” owned by the animal, but it also constitutes the basis of its structure and above which the person will always be constituted in its historicity: when standing on the soles of the feet.
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